I am a brand strategist, marketing operations simplifier, and team alignment partner.

For over a decade, I held senior leadership roles at Sotheby’s International Realty, Inc. as Creative Director at the corporate level and Regional Marketing Director of the Manhattan brokerages. My work included brand unification across 40+ offices, marketing planning and budgeting, workflow centralization, team leadership, advertising strategy, and vendor management.

Earlier in my career, I co-founded a boutique design agency focused on brand development and implementation for growing businesses and luxury clients.

Today, through Rppl Design, I support organizations at moments of growth, transition, and misalignment. The work is rooted in purposeful simplicity. Define what matters. Remove what does not. Build systems that endure.